Reasons Why Mobile App Development Is Quiet Money Making!

As consumers across the world become increasingly mobile, mobile apps, are set to become the best profitable machines for businesses worldwide. Globally, mobile apps are expected to get total revenues of around $189 billion in 2020, quite double the quantity made in 2016, which was $88 billion. In fact, to place it quite simply, there’s tons of cash to be made via Mobile And Web App Development.

Studies on mobile app usage trends also show that mobile app downloads will surge within the future, prompting app stores to reply to consumer demand for higher quality and a wider range of apps for patrons to use. In fact, within the Americas alone, consumers are expected to download quite 31 billion mobile apps in 2022, consistent with Statista. So, it’s no wonder then that both new and established companies alike are during a race to develop the foremost engaging and one-of-a-kind Cross Platform Mobile App Development which will help drive increased profitability for his or her business. For those that are still weighing the merits of building a mobile app, we outline the key attributes of mobile app development which will help boost your company’s bottom line.

Lower Cost Of Production:

Until quite recently, Android and iOS App Development cost companies the maximum amount as around $200,000 to create an application. However, with more and more developers getting into the industry, the value of app development has reduced drastically thanks to the greater availability of mobile app developers. This, in turn, means companies stand to form higher returns on their initial investment. Additionally, evolving technologies like cross-platform app development have made it possible for companies to avail further benefits of lower costs and lesser time taken to develop an app.

Exposure To Large And Growing User Base:

According to Statista, over 3.5 billion people round the world were mobile internet users by August 2017, with mobile data traffic estimated to grow sevenfold during 2016-2021. Studies also show that 75% of the us population use their mobile devices to browse the web. These trends highlight the tremendous scope for Mobile and Web App Development Company to tap an outsized and growing base of potential customers through the mobile & web app.

Established Monetization Models:

Android App Development Company provides a good number of mobile apps are free for people to download. And yet, the important profits companies can make through apps dwell the utilization of well-established mobile app monetization models, like in-app purchases, advertising, and paid-for model. Studies show that almost 80% of gaming apps use in-app purchases, while about 50% of non-gaming apps used in-app advertising. Today, in-app purchases account for quite half all revenues generated through mobile apps.
The appeal of unique and valuable apps

The rise in mobile penetration has driven the same surge within the production of mobile apps. By end-March 2018, Google Play alone had around 3.6 million apps for Android users to settle on from, which was 100,000 apps quite the amount of apps available on the platform in December 2017. Similarly, the Apple store went from having just 800 apps in July 2008 to around 2.2 million apps by January 2017. And yet, not all apps can pique user interest and drive conversion rates. Mobile apps that often update their functionalities and features are more likely to appeal to users. Similarly, apps that meet consumer demand for greater value addition, higher quality, and unique features are sure to profit and gain traction among customers.

Mobile App Development Company may be a long-term profitable venture It remains a profitable avenue for companies and is predicted to still be one for an extended time into the longer term. As such, having a mobile strategy is now a crucial aspect of business operation and marketing plans aimed toward reaching new and existing customers also on position their companies for long-term success.

Top Social Media Marketing Trends

These days it is difficult to distinguish between social media marketing and Digital Marketing Service as mostly both go hand-in-hand. Though, social media is not limited to static but is dynamic and ever evolving, hence, something that worked well few months ago may not reap you the same results now,

To stay ahead in the social media curve, it is very important to understand the latest Social Media  Marketing trends, because many trends which were doing exceedingly well an year ago have come down now. The new trends have now taken up their places.

In this fiercely competitive and dynamic market people behavior change, technology evolves and new platforms come into existence. All this has an influence on how people use and react to social media marketing, as well as how marketers are able to reach their audience.

It’s important to have the right skills, tools, and strategy to ensure you stay ahead of the competition and make the most of social media.

We have identified social media trends which will matter the most in 2020 and we should have our focus towards it.

1.      Digital Detoxing, And Building Social Media Communities

There are close to 3.5bn social media users across the globe, constituting to approx. 45% of the global population. On one hand we see that this is a huge audience for the companies to target the social marketing, on the other hand, we see that many users have started to keep themselves away from the social media. The reasons could be addiction/time waste, overload, lack of trust, data concerns etc.  We have seen that people who are there on multiple social media platforms are deleting the app or deleting the account and are getting limited to only few apps.  This number is also increasing.

To manage this, companies need to smartly strategize the push/pull mechanism to ensure audience engagement and community building. Besides just posting the social media content, it’s also important to respond to customer queries, encourage and cultivate interactions and more than simple like and share.

2.      Micro-influencers

Recently, social media influencers have gained a lot of traction by the big brands. These macro-influencers have millions of followers and hence, charge hefty price for being the brand ambassadors, thus, making it out of reach for many businesses. Hence, we see a rise of micro-influencers who have lesser followers but are in the reach of the small/medium business. The power of word-of-mouth of these micro influencers is very strong and hence, it increases the chances of achieving stronger customer engagement at an affordable price.

3.      Video Content

If a picture says a thousand words, then a video tells a million. Videos can help you market your story in a more entertaining, engaging and educational. If you haven’t considered this as one of your marketing strategies, then you should consider it now and should have this on top priority.

The recent rise of TikTok with 800 mn users could serve as a good reference for the social marketers as it gives us the valuable insight into the future of social culture, content and collaboration.

Conclusion:

As mentioned above, social media is dynamic and ever evolving. Right from platform to habits to algorithms, everything changes at a very fast pace. As you plan the social media marketing strategies this year, we would strongly recommend you to some of the above mentioned trends to compliment your strategy.

Author Bio:

Tauseef Anwar is the CEO of Pixel Values Technolabs, a top-rated Mobile App Development Company. Tauseef believes in making customer satisfaction as the top most priority and takes care of the Business Development and operations. An entrepreneur by heart, he is always ready to speak a few words or discuss the latest tech especially if it is mobile technology.

Contact Information:

Call us at 0712-6611379 OR 9822367795
Skype: Pixel_values
Website: www.pixelvalues.com

Important Elements For A Successful Mobile Game Development

                           

I still, remember there used to be a time when mobile games were small black and white pixelated applications with very simple playing mechanisms. Even with limited hardware and software evolution of mobile technology there were classic super hit games like Snake and Tetris.

Now, as we speak, the technology has evolved so very fast in terms of mobile hardware and software, that playing a high-end desktop or console game in a mobile device is very common. Hence, mobile games of today’s era feature 3D elements, payment models, super-rich quality graphics, and high-quality sound tracks, complex game mechanics with a simple interaction, and online/multiplayer support are just a few latest characteristics which almost every game has today.

The Game Development And Designing team has to be very passionate about the games as it’s a challenging task to understand and offer what will be loved by the players. Due to the rise of the smartphones evolution and the rising popularity of mobile games, it is one of the fastest growing industries. Hence, it is very important to keep yourself updated with the latest trends in Mobile Game Development in terms of technology, competition, what’s new and the different genre of the target audience and accordingly different genre of games.

In the recent year there have been more than 190 billion video games download worldwide. This is a huge number and evidence tells us the potential this the industry has in the times ahead. To help you out, in this blog we have tried to guide you on the simple elements to make a successful mobile game by yourself:

There are 3 most important characteristics that define whether a game is successful or not are:

1.   Player Acquisition – This is about the likeliness and ability of the game to acquire new players.

2.   Player Engagement – This is about the attraction of the game to keep the player as engaged as possible.

3.   Player Retention – This is about retaining the players with this game for as long as possible, hence, longer the maturity of the app higher is the success of the game.

These characteristics look simple but as these are the defining parameters for the game the success they need to be very cautiously observed and managed. With some inputs and examples, we’ll help you on how to achieve these characteristics in the game.

Cross-Platform Support: Leveraging the technology and offering Cross-Platform Game Development support largely is reducing the cost of development and reaching the mass audience. Players actually love the games which are independent of platform restrictions and can be played on any platform, laptop, Android, iOS, desktops, and tablets.

                           

  

Original Game Idea: Try and understand the need of the market, and come up with an original and a different game offering which becomes the unique selling point of your product. Developing an innovative, cool and engaging game with calculated risk is all it takes to create a successful mobile game.

Stunning UI/UX: Ensure to provide players the great UI and UX Development & Designing experience which is matching with the game theme, design and ensures user engagement. It shouldn’t be very loud; in fact, it should be something very simple, lightweight and flawless.

Game For All Ages: For more player acquisitions, it is important to develop a game that is not targeted to any specific age group or is free from any age group. Gone are the days when games used to be only for kids, nowadays, games are been played by everyone kids, millennials, youths, elderly, ladies, disabled people, etc. In fact, games are also seen as a stress buster; hence the acceptance of this in middle and above age is very high.

Performance: Considering that these days high-end Mobile App Development technology is easily affordable, make sure that the performance your mobile game is optimal and fits in for all kinds of devices. Hence, a high performing light weight game is what players look forward to.

Design and Simplicity: Designing is the heart of any game as this is the first thing a player experiences in any game. Designing offers the flexibility of keeping the game UI to minimal or using 3D technology. Simplicity is more about how easily the player understands and interacts with the game.

Continuity: Continuity defines the retention of the player. More the retention, higher is the success of the game. Game continuity comes by the way of offering compelling storyline, new features, content, levels, etc. by the way of new updates or extensions. Great games also help to make legacy games successful, a classic example of this is Angry Birds.