These
days it is difficult to distinguish between social media marketing and Digital Marketing Service as mostly both go
hand-in-hand. Though, social media is not limited to static but is dynamic and
ever evolving, hence, something that worked well few months ago may not reap
you the same results now,
To
stay ahead in the social media curve, it is very important to understand the
latest Social
Media Marketing trends, because
many trends which were doing exceedingly well an year ago have come down now.
The new trends have now taken up their places.
In
this fiercely competitive and dynamic market people behavior change, technology
evolves and new platforms come into existence. All this has an influence on how
people use and react to social media marketing, as well as how marketers are
able to reach their audience.
It’s
important to have the right skills, tools, and strategy to ensure you stay
ahead of the competition and make the most of social media.
We
have identified social media trends which will matter the most in 2020 and we
should have our focus towards it.
1.
Digital Detoxing, And
Building Social Media Communities
There
are close to 3.5bn social media users across the globe, constituting to approx.
45% of the global population. On one hand we see that this is a huge audience
for the companies to target the social marketing, on the other hand, we see
that many users have started to keep themselves away from the social media. The
reasons could be addiction/time waste, overload, lack of trust, data concerns
etc. We have seen that people who are
there on multiple social media platforms are deleting the app or deleting the
account and are getting limited to only few apps. This number is also increasing.
To
manage this, companies need to smartly strategize the push/pull mechanism to
ensure audience engagement and community building. Besides just posting the
social media content, it’s also important to respond to customer queries,
encourage and cultivate interactions and more than simple like and share.
2.
Micro-influencers
Recently,
social media influencers have gained a lot of traction by the big brands. These
macro-influencers have millions of followers and hence, charge hefty price for
being the brand ambassadors, thus, making it out of reach for many businesses.
Hence, we see a rise of micro-influencers who have lesser followers but are in
the reach of the small/medium business. The power of word-of-mouth of these
micro influencers is very strong and hence, it increases the chances of
achieving stronger customer engagement at an affordable price.
3.
Video Content
If
a picture says a thousand words, then a video tells a million. Videos can help
you market your story in a more entertaining, engaging and educational. If you
haven’t considered this as one of your marketing strategies, then you should
consider it now and should have this on top priority.
The
recent rise of TikTok with 800 mn users could serve as a good reference for the
social marketers as it gives us the valuable insight into the future of social
culture, content and collaboration.
Conclusion:
As
mentioned above, social media is dynamic and ever evolving. Right from platform
to habits to algorithms, everything changes at a very fast pace. As you plan
the social media marketing strategies this year, we would strongly recommend
you to some of the above mentioned trends to compliment your strategy.
Author Bio:
Tauseef
Anwar is the CEO of Pixel Values Technolabs, a top-rated Mobile
App Development Company. Tauseef believes in making customer
satisfaction as the top most priority and takes care of the Business
Development and operations. An entrepreneur by heart, he is always ready to speak
a few words or discuss the latest tech especially if it is mobile technology.
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